THE SEN
The Sen Showflat/Showroom Gallery:
Appointment Link Click here 👇
https://wa.link/kbkghu
Showflat Hotline (+65) 91505616
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SMS/Whatsapp (+65) 91505616
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The Sen Showflat is opened by appointment basis only. Register your interest in the form for advance viewing on The Sen showroom. For shorter waiting time or immediate response, kindly SMS/Whatsapp to (+65) 91505616:
“TheSen“_”Name“_”Email“_”Your Viewing Date and Time“
Alternatively, you can call The Sen Showflat Hotline (+65) 91505616 to check if the showflat is open. A Developer Sales Representative will be assigned to you and show you around. We will advise accordingly who to look for.
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FACTSHEET
| Project Name |
The Sen |
| Showflat Hotline | Call/Whatsapp +65 91505616 |
| Developer |
Sustained Land Pte Ltd |
| Architect |
AGA Architect Pte Ltd |
| Landscape Architect |
EcoPlan Asia Pte Ltd |
| District | 21 |
| Address |
222 – 230 Jalan Jurong Kechil |
| Brief Description |
Proposed residential development consisting of 5 blocks of 10 storey residential with communal facilities, childcare centre, and basement parking |
| Site Area |
207,155.76 sqft / 19,245.4 sqm |
| Tenure |
99 years leasehold from 20th January 2025 |
| Estimated T.O.P |
August 2029 |
| Total Units | 347 |
| Parking |
347 parking lots |
| Maintenance Fee |
$375 to $525 |
| Share Value | 5 to 7 |
The Sen is a 99 years leasehold development located along Jalan Jurong Kechil, blending contemporary architecture, lush greenery, and exceptional connectivity. Developed by Sustained Land Pte Ltd, this upcoming residential project presents a unique opportunity for discerning homeowners and investors seeking a harmonious balance between modern living and natural serenity. Tucked away along Jalan Jurong Kechil, The Sen enjoys a coveted address in Singapore’s District 21, one that harmoniously blends serene greenery with modern urban convenience. This sought-after location sits at the edge of Bukit Timah, an area long known for its tranquil charm, lush surroundings, and accessibility to major city centres.
Nestled in the heart of Singapore’s charming District 21, the surrounding is well known for its abundant natural beauty and peaceful residential areas. A notable feature of District 21 is its abundant natural beauty. The district boasts rolling hills, verdant forests, and picturesque parks, making it an ideal place for those who appreciate nature and enjoy outdoor pursuits. Undoubtedly, the crown jewel of the area is the famous Bukit Timah Nature Reserve, which is Singapore’s largest nature reserve, teeming with a remarkable variety of flora and fauna. Within the reserve, visitors can engage in adventurous treks, discover rare plant species, or simply enjoy the tranquility of their surroundings. This nature reserve is a testament to Singapore’s commitment to preserving its natural heritage and offers an oasis from the hustle and bustle. Additionally, District 21 also encompasses several other verdant parks and recreational areas that add to its charm. For example, the Dairy Farm Nature Park, situated close by, provides a perfect combination of natural beauty and outdoor activities. Visitors can hike through the various hiking trails, enjoy the picturesque quarry, or engage in educational activities at the Wallace Education Centre to discover Singapore’s biodiversity and conservation efforts. Another highlight is the Rail Corridor, a former railway track converted into a green space, offering picturesque pathways for walking, jogging, or cycling. These natural spaces not only provide opportunities for leisure activities, but also encourage a healthier and more sustainable lifestyle. District 21 boasts a wide range of residential neighbourhoods that cater to diverse needs and preferences. There is a variety of housing options, from exclusive landed properties to modern high-rise condominiums. The district is renowned for its affluent and well-established residential areas, offering a peaceful and serene living environment. The tranquil ambiance, coupled with the close proximity to nature, creates a sense of retreat from the urban chaos, which makes District 21 an attractive location for families and individuals in search of a balanced lifestyle. Moreover, is also home to a vibrant and culturally diverse community. The area has a rich history and heritage, where various ethnic enclaves coexist harmoniously. The popular Bukit Timah Market and Food Centre, for instance, is a bustling hub where locals and tourists can indulge in a wide array of local delicacies, reflecting the multicultural fabric of Singapore. Furthermore, the nearby Rail Mall offers a unique shopping and dining experience within a heritage setting. These vibrant social spaces foster a sense of community and offer opportunities for residents to interact, creating a warm and welcoming atmosphere. Furthermore, District 21 benefits to other parts of Singapore, making it highly accessible. The area benefits from an extensive transportation network, including major expressways and public transportation options. The Downtown Line, which runs through the heart of the district, provides convenient access to the city center and other key locations. Moreover, with the upcoming completion of the Cross Island Line, residents of District 21 will enjoy even greater connectivity and accessibility to various parts of Singapore. This accessibility enhances the district’s appeal, providing the perfect balance of tranquility and convenience.
The Sen offers residents a peaceful retreat from the bustle of city life while still keeping every convenience within easy reach. The Bukit Timah area is celebrated for its timeless appeal — mature trees, low-rise surroundings, and a calm atmosphere that remains a rarity in today’s fast-paced urban landscape. In this neighbourhood, residents can immerse themselves in nature without sacrificing modern comforts. Within minutes from The Sen, you’ll find recreational green spaces like Bukit Timah Nature Reserve, Rail Corridor, and Bukit Batok Hillside Park, providing ample opportunities for outdoor fitness, relaxation, and family bonding amidst lush greenery.
The development’s strategic position near the Beauty World precinct also puts residents close to a range of vibrant lifestyle offerings. From local hawker fare to chic cafés, from traditional shops to modern shopping malls, the neighbourhood presents an engaging mix of old-world charm and new-age vibrancy. Furthermore, as part of Singapore’s Bukit Timah Transformation Plan, this area is undergoing a wave of rejuvenation that will further enhance liveability, accessibility, and value. The upcoming Beauty World Integrated Transport Hub, community spaces, and mixed-use developments will elevate the entire precinct into a thriving lifestyle and transport node.
The Sen offers potential investors and homeowners an opportunity to own a part of this prestigious district at an attractive entry point, especially given its 99-year leasehold tenure starting from 20 January 2025 and an estimated T.O.P. in August 2029. As the Beauty World and Bukit Timah area continue to undergo urban rejuvenation, the future capital appreciation potential of The Sen is highly promising.
The Sen represents a new benchmark in modern living within District 21 — a development that captures the essence of tropical elegance, family comfort, and urban convenience. With its thoughtfully curated spaces, lush landscapes, and seamless connectivity, The Sen is more than just a home — it’s a sanctuary where every day feels like a retreat.
For those seeking a modern home with enduring value, The Sen at Jalan Jurong Kechil stands as an exceptional choice. Register your interest to view The Sen Showflat. The Sen Showroom is opened by appointment only.
What are the nearby schools around The Sen?
For families, one of the strongest draws of The Sen is its proximity to reputable schools at all levels. The Bukit Timah area has long been synonymous with quality education, making this an ideal address for families with school-going children.
Residents of The Sen will enjoy seamless access to many prestigious institutions, including:
• Pei Hwa Presbyterian Primary School (within 1km)
• Methodist Girls’ School (Primary & Secondary)
• Bukit Timah Primary School
• Ngee Ann Polytechnic
• Singapore University of Social Sciences (SUSS)
• National University of Singapore (NUS)
• Anglo-Chinese School (Independent)
With such an impressive lineup of nearby schools, The Sen offers both convenience and peace of mind for parents seeking the best for their children’s educational journey.
*Note that the research made on The Sen school proximity, as above, is based on rough estimates. It is still advisable to contact your school of interest to check if it falls within the distance stated above.
Accessibility is one of The Sen greatest advantages. The development enjoys excellent transport connectivity through multiple public and private commuting options, ensuring that residents can reach key parts of Singapore with ease.
The nearest MRT station is Beauty World MRT (Downtown Line), just minutes away. This line provides direct connections to major destinations such as Bugis, Bayfront, and Downtown, making it highly convenient for professionals commuting to the Central Business District.
For those who prefer to drive, the neighbourhood is seamlessly linked via major expressways and arterial roads.
Transport Highlights:
• Beauty World MRT Station (DT5) – within minutes’ drive or a short bus ride
• King Albert Park MRT (Downtown Line) – alternative station nearby
• Pan Island Expressway (PIE) – quick access to central and eastern Singapore
• Bukit Timah Expressway (BKE) – connects to the north and north-west regions
• Upper Bukit Timah Road – direct route to Bukit Batok, Hillview, and Clementi
Residents can expect further enhancements in public transport connectivity once the Beauty World Integrated Transport Hub is completed, uniting MRT, bus interchange, and retail facilities under one roof.
What are the nearby groceries & supermarts available near The Sen?
Living at The Sen means enjoying easy access to a wide variety of amenities catering to every lifestyle need — from shopping and dining to recreation and healthcare. The surrounding Bukit Timah and Beauty World area is home to an abundance of retail hubs, local eateries, and community services.
Whether it’s a casual meal, a quick grocery run, or a relaxing weekend out, residents will find everything within reach.
Nearby Amenities Include:
• Beauty World Centre and Bukit Timah Shopping Centre – daily essentials and dining options
• Bukit Timah Plaza – supermarkets, banks, clinics, and enrichment centres
• Cheong Chin Nam Road – popular food stretch offering local and international cuisines
• KAP Mall (King Albert Park Mall) – boutique retail, cafés, and restaurants
• Bukit Timah Market & Food Centre – traditional hawker fare loved by locals
• The Grandstand @ Turf City (future redevelopment) – upcoming mixed-use destination for leisure and lifestyle
For nature enthusiasts, the area offers direct access to Bukit Timah Nature Reserve, Rail Corridor, and Bukit Batok Nature Park, providing endless options for outdoor recreation.
The Sen – About
The Sen is a thoughtfully designed condominium housing development comprising five blocks of 10-storey residential buildings, offering a total of 347 exclusive units. Spanning a generous site area of 207,155.76 square feet, the development blends modern architecture with lush landscaping to create a serene living environment.
- The Sen – 50m Lap Pool
- The Sen – Family Pool & BBQ Pavillion
- The Sen – Hot and Cold Bath
Developed by Sustained Land Pte Ltd, and designed by AGA Architect Pte Ltd, The Sen is envisioned as a tranquil enclave that promotes community living while preserving privacy and space. The landscaping, conceptualised by EcoPlan Asia Pte Ltd, enhances the tropical resort atmosphere with greenery, water features, and open communal decks.
Residents can enjoy a full suite of facilities such as:
• A 50-metre swimming pool
• Sun decks and lounges
• Fitness pavilion and gymnasium
• Function rooms and BBQ pavilions
• Landscaped gardens and children’s play zones
• Basement carpark with 1:1 parking ratio (347 lots)
• On-site childcare centre for young families
- The Sen – Pool Elevation
- The Sen – Roof Pavillion
Register your interest to view The Sen Showflat to find out more about the development details. The Sen Showroom viewing is strictly by appointment only.
The Sen Developer
Sustained Land Pte Ltd is a reputable Singapore-based property developer recognized for its strong commitment to quality, functionality, and aesthetic excellence. Since its inception in 2006, the company has successfully delivered numerous residential and commercial projects across the island. Notable projects under Sustained Land’s portfolio include Tre Residences, Sturdee Residences, Coastline Residences, and Casa Al Mare. Each of these developments reflects the developer’s philosophy of creating homes that balance architectural beauty, comfort, and long-term value. With The Sen, Sustained Land continues to strengthen its reputation for delivering projects that enhance the urban landscape and provide residents with homes that resonate with lasting appeal.

Sustained Land Pte Ltd
The Sen Site Plan & Facilities

The Sen Site Plan (1st Storey)

The Sen Site Plan (2nd Storey)

The Sen Site Plan (Roof Terrace)
The Sen eBrochure Download
The Sen comprises a range of 1-4 bedroom types and Penthouses. In addition, there are variations within each type of layout to cater for different groups of home owners. Shown below are the various showflat layout plans.
Fill in the form to receive via Whatsapp a copy of
- The Sen e-Brochure Download
- The Sen Floor Plan Download
- The Sen Balance Unit/Availability Chart and Price List
The Sen Floor Plan
The Sen Virtual Tour
The Sen Virtual Tour
Link: The Sen Virtual Tour
The Sen Price & Balance Unit
The Sen Indicative prices & balance unit
Register your interest to receive updates on The Sen price and The Sen balance units/availability chart.
The Sen Diagrammatic Chart
The pricing indicated above are subject to change and may not be up to date. For more information on The Sen price and The Sen balance unit, fill in the form below for a showroom appointment. Showflat is open by appointment basis so hurry and register your interest for a viewing session to avoid any disappointment!
The Sen Review
5 main reason to make The Sen your next purchase
- The Neighbourhood
- Close to Nature
- Educational Institutions
- Investment
- The Developer
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The Neigbourhood
Situated along Jalan Jurong Kechil, The Sen offers residents the an opportunity to live in a desirable district that is not only surrounded by nature, but yet close to modern conveniences.
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Close to Nature
The Sen is located just across Bukit Batok nature park and offers residents the peaceful serenity of the neighbourhood
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Educational Institutions
The project is surrounded by popular primary and tertiary schools such as Pei Hwa Presbyterian, Methodist Girls, and Ngee Ann Polytechnic, thus making it ideal for families with school going children.
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Investment
The ongoing transformation of the Beauty World precinct will bring new amenities, higher land value, and stronger capital appreciation prospects.
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The Developer
Backed by Sustained Land Pte Ltd, buyers can expect a high-quality development with well-planned layouts, elegant finishes, and enduring investment value.
Frequently Asked Questions (FAQ)
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Where is The Sen showflat located atThe Sen showflat is located offsite. Viewing of showroom is by appointment basis only. For more information on appointment booking, please contact us via the following:
- SMS/Whatsapp to: +65 91505616
- Register interest at The Sen Official Homepage
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How do I book an appointment to view The Sen showroomViewing is by appointment only. You May book an appointment via the following methods:
- SMS/Whatsapp to: +65 91505616
- Register interest at The Sen Official Homepage
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Who is the Developer for The SenThe developer for The Sen is Sustained Land Pte Ltd. Find out more about the The Sen developer over at:
- SMS/Whatsapp to: +65 91505616
- Register interest at The Sen Official Homepage
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Which district is The Sen located inThe Sen is located in District 21. Register your interest to know more about The Sen over at:
- SMS/Whatsapp to: +65 91505616
- Register interest at The Sen Official Homepage
-
Is The Sen freehold or leaseholdThe Sen is a 99 years leasehold development. To know more about The Sen, register your interest at:
- SMS/Whatsapp to: +65 91505616
- Register interest at The Sen Official Homepage
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When is The Sen expected T.O.PThe expected T.O.P for The Sen falls on the 2029. Find out more about The Sen by contacting us at:
- SMS/Whatsapp to: +65 91505616
- Register interest at The Sen Official Homepage
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How many units are there in The SenThere is a total of 347 residential units up for sale. Register your interest to view The Sen showroom over at:
- SMS/Whatsapp to: +65 91505616
- Register interest at The Sen Official Homepage
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What is the maintenance fee for The SenThe estimated maintenance fee for The Sen is as follows:
Register your interest to find out more on The Sen by contacting us at:Bedroom Type Share Value Maintenance Fee 1 Bedroom TBC TBC 2 Bedroom TBC TBC 3 Bedroom TBC TBC 4 Bedroom TBC TBC Penthouses TBC TBC - SMS/Whatsapp to: +65 91505616
- Register interest at The Sen Official Homepage
The Sen Showroom Viewing
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